What it is
Adobe Firefly is a web and mobile app for generating images, video and audio from text or reference images. Adobe says it brings together more than 30 models: Adobe's own Firefly models alongside partner models such as GPT Image, Gemini with Nano Banana and FLUX for images, Runway, Kling, Luma and Topaz Astra for video, and ElevenLabs for audio.
Firefly suits people already paying for Adobe software or teams that want many models under one bill. Every generation spends generative credits: the free plan gives a small number of daily generations, Standard starts at $9.99 a month with 2,000 credits, and higher tiers add more credits for video-heavy work.
Best for
- Creative Cloud users who want generation from the same account
- Trying several image and video models from one account
- Marketing teams producing on-brand visuals at volume